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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.
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All Posts from Olivia Watson

Podcast: "Collaborative Culture" featuring Kathleen Flynn of Bryan Cave
By Olivia Watson on April 6, 2017

Join David Ackert as he interviews Kathleen Flynn, former Chief Marketing Officer at Bryan Cave, in this episode of the Market Leaders Podcast.

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Pipeline Management

How to Improve Business Development Results (And Not Break Your Budget)
By Olivia Watson on March 29, 2017

It is becoming increasingly difficult for law firms to consistently generate leads through traditional business development strategies. After all, the legal market itself is undergoing a...

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Pipeline Management CRM Technology

How to Win and Manage Client Relationships With Pipeline Management
By Olivia Watson on March 16, 2017

Law firms are increasingly using CRM systems to help track their marketing and business development efforts. Despite CRM providers’ attempts to build pipeline tools, CRM utilization...

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How to Bill Fewer Hours Without Getting Fired
By Olivia Watson on March 14, 2017

Nobody ever said being a lawyer was easy. In this hypercompetitive landscape, lawyers are being pressured to bill more hours than ever, stay at the office later, and somehow manage to...

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Business Development

Using the Psychology of Gamification to Increase Business Development Engagement
By Olivia Watson on March 13, 2017

The concept of gamification has been growing in the technology world for years, and many businesses are adapting game systems to increase workplace productivity in a multitude of...

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Networking

"I can't send another email – I'll seem like a stalker."
By Olivia Watson on March 9, 2017

According to BTI Consulting, it requires up to 14 "touches" before a prospect will engage a firm for a new matter. But most lawyers quit after the first unsuccessful attempt to follow...

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CRM Lawyer Engagement

My Lawyers Won't Use CRM. Now What?
By Olivia Watson on February 23, 2017

Great! You have a CRM system. But... your lawyers aren't using it. You're not alone. The latest market-wide research shows that law firms struggle with low CRM utilization by lawyers.

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CRM Technology

Law Firms are Giving Up on CRM
By Olivia Watson on February 16, 2017

In the fall of 2016, The Ackert Advisory conducted a market-wide study on CRM utilization within law firms. The data show some striking trends that indicate law firms are abandoning hope...

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Pipeline Management CRM

Why You Should Use a Simple Pipeline Management Tool for Lawyer Business Development
By Olivia Watson on February 15, 2017

  70% of law firms use a CRM system, according to a recent study. But despite widespread market penetration, CRM systems are primarily used by the marketing and business development...

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Market Leaders Podcast

Podcast: "The Automation Opportunity" with Leah Schloss of Sullivan & Worcester
By Olivia Watson on February 15, 2017

Join David Ackert as he interviews Leah Schloss, Director of Marketing at Sullivan & Worcester in this episode of the Market Leaders Podcast.

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