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Olivia Watson

Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.
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All Posts from Olivia Watson

Key Performance Indicators Data Visualization

Managing Your Business Development Strategy Using Statistics
By Olivia Watson on August 27, 2019

  Whether you’re a lawyer, a CPA, an RIA or a startup founder, any professional who is tasked with selling the service they provide has to contend with the opposing forces of developing...

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Webinar

Webinar: The State of CRM at Law Firms (2019)
By Olivia Watson on August 14, 2019

 

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Webinar

Webinar: Creating a Sales Culture at the Law Firm
By Olivia Watson on August 14, 2019

 

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Market Leaders Podcast CRM

Podcast: "The Evolution of CRM and Legal Marketing Technology" with Barry Solomon
By Olivia Watson on August 8, 2019

  Join David Ackert as he interviews Barry Solomon, co-founder of InterAction and former CMO of Sidley, in this episode of the Market Leaders Podcast.

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Networking

How to Turn Friends into Clients
By Olivia Watson on August 2, 2019

  We all find ourselves in that tricky position from time to time: we learn that a longtime friend or relative is a prospective client (or could introduce us to one).

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Pipeline Management

How to successfully implement Pipeline Management at your firm
By Olivia Watson on July 24, 2019

  Law firms that have implemented formal sales pipeline strategies generate more revenue than those who don’t. But it is the lawyers themselves who have to put in the work to land...

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Networking Market Leaders Podcast Business Development Referral Sources Lawyer Engagement

Podcast: "Building a Practice by Referral" with David Fullmer
By Olivia Watson on July 17, 2019

Join David Ackert as he interviews David Fullmer, an immigration attorney at Wolfsdorf Rosenthal LLP, in this episode of the Market Leaders Podcast.

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Business Development Lawyer Engagement

Culture Shock: How to Energize Business Development Engagement in Law Firms
By Olivia Watson on July 16, 2019

With increased competition and a growing number of market disruptors, law firm business development is more important than ever.

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Coaching Marketing

Personal Branding Techniques for Lawyers
By Olivia Watson on June 28, 2019

  Many lawyers are reluctant to commit to a specific focus for their practice. They would rather cast a wide net so as to capture the broadest range of opportunities. This prevents them...

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Key Performance Indicators Data Visualization

Earning a Strategic Seat at the Table Using Data Visualization
By Olivia Watson on June 28, 2019

  Legal marketers, often under-valued and lacking influence in the strategic planning of the firm, have an opportunity to create their own seat at the table.

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