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David Ackert

David Ackert, M.A., is the President of Practice Pipeline and a mentor to high-achieving service professionals and their firms. He has developed and implemented business development programs for hundreds of firms across the globe, many of whom hail from the top of the Am Law list. Widely recognized as a business development pioneer in the legal field, David’s programs have won the Legal Marketing Association's “Your Honor Award” in the US and Canada. The combination of technology and coaching has become a hallmark of his programs. David has published and been quoted in many major media outlets, and often leads panels and makes seminar presentations on effective communication and business development strategies. He regularly keynotes at law firm partner retreats and trade conferences. He serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law. David holds degrees from Carnegie Mellon University, Ithaca College, and University of Santa Monica, from which he earned a Master’s in Psychology. He is also a certified Business Coach.
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All Posts from David Ackert

Living in a Material World
By David Ackert on July 5, 2018

What kind of car do you drive? The answer to this question can be surprisingly personal. Are you an eco-friendly Volt, a nostalgic Mustang, an elegant Benz, or an avant-garde Model 3...

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Business Etiquette in the Digital Age
By David Ackert on June 28, 2018

The digital age has introduced myriad challenges into our lives. How can we use social media efficiently? What's the best way to minimize incoming spam without becoming inaccessible to...

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5 Credibility-Killers to Avoid
By David Ackert on June 21, 2018

Like all respectable professionals, we take pains to deliver detail-oriented, quality work to our clients. We conduct ourselves with propriety and seek to exude competence. But...

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How to Earn Client Loyalty
By David Ackert on June 14, 2018

Each day we work our way through a seemingly endless influx of emails, deadlines, and client demands. Perhaps as a survival mechanism, we tell ourselves that if we can just keep our...

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4 Ways to Track Event ROI
By David Ackert on June 7, 2018

I have always loved pie charts. Maybe it’s because they provide an easy graphical representation of allocations. Maybe it’s because they remind me of dessert. But if you run a quick...

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How to Predict Your Future Success
By David Ackert on May 31, 2018

How do you know your firm is successful? Most of us answer this question by examining our revenue history. If the firm did better last year than the year before (and the year before...

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5 Metrics that Measure Success
By David Ackert on May 24, 2018

Ad hoc. That's the primary theme when it comes to most people's business development effort. When our schedule lightens up, we do some networking. When things get busy, business...

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Going Up?
By David Ackert on May 14, 2018

Little known fact: Most office buildings provide a special room for private power-meetings with prospective clients. It's called an elevator.

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Assuming the Worst
By David Ackert on May 10, 2018

I know, you're really busy. And in spite of your best efforts, the occasional email and voicemail will slip through the cracks.

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Networking Business Development

How to Ask for Business Without Being Pushy
By David Ackert on May 7, 2018

When I speak to groups of lawyers, I often ask for a show of hands to this question: "How many of you regularly ask your clients or referral sources for business?" Consistently, only...

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