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David Ackert

David Ackert, M.A., is the President of Practice Pipeline and a mentor to high-achieving service professionals and their firms. He has developed and implemented business development programs for hundreds of firms across the globe, many of whom hail from the top of the Am Law list. Widely recognized as a business development pioneer in the legal field, David’s programs have won the Legal Marketing Association's “Your Honor Award” in the US and Canada. The combination of technology and coaching has become a hallmark of his programs. David has published and been quoted in many major media outlets, and often leads panels and makes seminar presentations on effective communication and business development strategies. He regularly keynotes at law firm partner retreats and trade conferences. He serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law. David holds degrees from Carnegie Mellon University, Ithaca College, and University of Santa Monica, from which he earned a Master’s in Psychology. He is also a certified Business Coach.
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All Posts from David Ackert

Market Leaders Podcast Strategic Planning Culture

Managing Communications During the Coronavirus Crisis with Stefanie Marrone
By David Ackert on March 5, 2020

  “This is going to get worse before it gets better.” With the novel coronavirus dominating the news, how should law firms respond in the face of crisis? Join David Ackert as he...

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Business Development Pipeline Management Productivity

Survival Strategies for Law Firms in a Competitive Marketplace
By David Ackert on February 24, 2020

In today's volatile marketplace, many law firms are losing their independence. According to Altman Weil MergerLine, 2019 was a record-breaking year with 115 combinations, a number of...

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Business Development Pipeline Management Productivity

Use the Banana Principle to Improve Business Development Results
By David Ackert on February 7, 2020

  Most sales people have a traditional sales funnel designed to churn through hundreds of thousands of leads. They start with their total addressable market (TAM), narrow their suspects...

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Business Development

Applying an Industry Focus to Business Development
By David Ackert on January 30, 2020

  Consider this: your clients have business problems. And while the legal and financial components to those problems may drive the need for your services, they are not your clients'...

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Networking Business Development Personal Development

The One Business Development Result You Can Always Count On
By David Ackert on January 17, 2020

  It is often said that the only things you can truly count on are death and taxes, but when it comes to business development, there is another surety.

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Networking Business Development Referral Sources

Top of Mind Is Top Priority
By David Ackert on January 8, 2020

I know a lot of attorneys. But when I was out with friends the other night, and one of them asked for a referral to a good lawyer, John's name popped into my head, and I sent the...

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Market Leaders Podcast Lawyer Engagement

Podcast: "How to Navigate Legal Procurement" with Brian Colucci
By David Ackert on January 6, 2020

  Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast.

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Client Service

How to Keep (and Impress) Your Clients
By David Ackert on August 13, 2019


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CRM Lawyer Engagement

Building a Bridge Between Lawyers and CRM
By David Ackert on July 18, 2019

  Chances are, your firm either has CRM or is considering an implementation in the near future. However, there is a unique paradox at law firms: Oddly, the salespeople (lawyers) are...

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Client Service

An Exchange of Needs
By David Ackert on June 29, 2019

As we go through life, pursuing our various agenda, we occasionally lose sight of the fact that we are not at the center of the universe. Yes folks, there are other people out there...

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