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Aaron Garcia

Aaron Garcia is the Marketing Coordinator at Ackert Inc. Aaron comes from a varied background that has included working as a professional photographer and music producer as well as running an amateur sports team. At Ackert Inc., he is responsible for many processes including marketing campaign execution, video / blog content creation, and graphic & web design. His role also includes product troubleshooting and vendor relations, go-to-market planning and market research. Aaron started his career in eCommerce bicycle retail industry sales, which later led him down the marketing path. During his role at an industry-leading retailer he was instrumental in a large-scale rebranding initiative. He managed and executed product photography for the company as well as a wide variety of original content including video, blog and social. His efforts contributed to unprecedented growth in the company during his role. Aaron holds a BA in Economics and Administrative Studies from University of California, Riverside.
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All Posts from Aaron Garcia

Market Leaders Podcast Innovation

Podcast: "Reframing Innovation for Better Buy-In" with Erin Meszaros and Anusia Gillespie
By Aaron Garcia on March 18, 2019

Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds...

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Market Leaders Podcast Culture

Podcast: "Growing Leaders in Your Marketing Department" with Trish Lilley and Kevin Iredell
By Aaron Garcia on February 21, 2019

Join David Ackert as he interviews Trish Lilley and Kevin Iredell of Stroock & Stroock & Lavan on this episode of the Market Leaders Podcast.

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Market Leaders Podcast Culture

Podcast: "Fostering an ROI Culture" featuring Jennifer Griffin Scotton
By Aaron Garcia on February 5, 2019

Join David Ackert as he interviews Jennifer Griffin Scotton, Director of Marketing & Business Development at Brooks Pierce on this episode of the Market Leaders Podcast.

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Market Leaders Podcast Strategic Planning

Podcast: "Reverse-Engineering Your Strategic Plan" featuring Tim Corcoran
By Aaron Garcia on January 30, 2019

Join David Ackert as he interviews Tim Corcoran, Principal of Corcoran Consulting Group on this episode of the Market Leaders Podcast.

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Business Development

Ackert's Top Blog Posts of 2018
By Aaron Garcia on January 17, 2019

How Much Time Do You Really Need to Spend on Business Development? Any professional who is tasked with selling the service they provide has to contend with the opposing forces of...

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Business Development Key Performance Indicators

4 Key Business Development Performance Indicators for Law Firms
By Aaron Garcia on January 16, 2019

Key Performance Indicators (KPIs) are commonplace in many industries, but surprisingly, many law firms do not track the metrics of their marketing and business development activities. ...

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Market Leaders Podcast Competitive Intelligence

Podcast: "Using Competitive Intelligence to Drive Change" featuring Marcie Borgal Shunk
By Aaron Garcia on January 14, 2019

Join David Ackert as he interviews Marcie Borgal Shunk, President and Founder of the Tilt Institute on this episode of the Market Leaders Podcast.

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Market Leaders Podcast Innovation

Podcast: "Why Innovation is Overhyped at Law Firms" featuring Kathryn Whitaker of Burr & Forman
By Aaron Garcia on January 4, 2019

Join David Ackert as he interviews Kathryn Whitaker, Director of Client Relations at Burr & Forman on this episode of the Market Leaders Podcast.

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Market Leaders Podcast Business Development

Podcast: "Thought Leadership Tactics for Client Growth" with Chris Newman of McDermott, Will & Emery
By Aaron Garcia on December 17, 2018

Join David Ackert as he interviews Chris Newman, Director of Practice & Industry Business Development at McDermott, Will & Emery LLP on this episode of the Market Leaders Podcast.

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Market Leaders Podcast

Podcast: "Removing Cultural Barriers with Agile Teams" with Dave Southern of BakerHostetler
By Aaron Garcia on December 6, 2018

Join David Ackert as he interviews  Dave Southern, Chief Marketing Officer at  BakerHostetler on this episode of the Market Leaders Podcast.

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