Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She is a versatile, creative marketer and B2B business developer with a talent for developing original content and initiatives that drive business growth.Olivia C. Watson is the Marketing and Business Development Manager at Ackert Inc. She has experience in diverse industry settings including environmental non-profits, financial services, fashion and SaaS. She leads the marketing efforts at Ackert Inc. and contributes significantly to the company’s business development. Her written work has been featured/quoted by various publications including Strategies Magazine, JD Supra, PM Magazine, and the American Bar Association.
One of the most frequent objections we hear from lawyers is that they don’t have time for business development. It’s an understandable dilemma – the need to focus billable time on servicing clients is at odds with the pressure to seek out new clients.
But making time for business development doesn’t have to disrupt the whole workday. Even setting aside 10 minutes here and there to make a phone call, send a brief email, or schedule a lunch meeting can move the needle.
One of the most time-consuming and tedious components of business development is tracking opportunities. While the standard tool for BD tracking in most industries is CRM, this solution has proven to be untenable for lawyers.
Law firms should opt for simpler BD tracking solutions like Practice Pipeline to minimize the administrative time required of their lawyers. Practice Pipeline’s latest iteration offers an iOS app that enables lawyers to record their activities quickly and easily. It also provides push notifications so that lawyers don’t have to rely on marketers, complicated CRM systems, or their memories to know that it’s time to follow up with a prospect.
Contact us to learn how Practice Pipeline can minimize wasted time and improve business development results.