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Networking Business Development

Video: 5 Steps to Turn a Prospect Into a Client

By Lindsey Martin on September, 19 2017

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Lindsey Martin

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Many professionals encounter difficulty when it comes to developing business with new prospects. If you find yourself in this group, you are not alone. Many professionals struggle with developing new business, even with people they already know, let alone people they don't yet know.

Believe it or not, the process of businesses turning prospects into clients is happening right now, at this very moment. All the time, all over the world, this simple practice is driving countless businesses industries. The reason for this is that, while this might make it seem complex, in reality, turning a prospect into your client is a simple process that anyone can do with a little practice. It boils down to 5 basic steps, which we have outlined in a video tutorial.

Watch the video below to learn actionable techniques to turn prospects into clients. You will learn how to use LinkedIn to find quality leads and how to ask your mutual connections for an introduction to your new lead. Once you have established contact with your prospect, you'll learn simple steps to ascertain their pain points and suggest a solution. In the final step, you'll learn how to stay on your prospect's radar, and methods of staying top-of-mind so that when they are ready to buy your product or services, you are at the top of their list.

Click below to watch the video.


To view more videos on the foundational principles of business development, visit our videos page.

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