We all know that business development is a marathon, not a sprint. Those who procrastinate with the intention of refocusing when things quiet down set themselves up for sporadic or even non-existent momentum. In fact, when you consider the months ahead, with the typical social, financial and administrative burdens of Q4 (holiday cards, social obligations, collections, performance reviews, comp negotiations, next year's planning and budgeting) you'll have even less bandwidth than usual for your business development agenda. (Jon Snow was right. Winter is coming.) You would be wise to prioritize any outstanding proactive projects in August and September now that summer vacations are behind us and the holidays are still a few months away.
You know that article you promised yourself you would write? Start the outline.
You know that client feedback campaign you thought you might launch this year? You'll have a hard time getting your clients to participate once they become mired in their end-of-year projects.
So, take advantage of the relative lull. As the adage goes, "there's no time like the present," and there's likely to be even less time in Q4.
Authored by David Ackert