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Ackert Blog

Creating a Sales Culture at the Law Firm: an Interview with Karie Trujillo

 

Karie Trujillo, the Marketing and Client Relations Director at Markowitz Herbold, graciously agreed to do an interview with Mollie Smith, our Client Success Manager. Karie is one of the most innovative legal marketers in the industry - not only...

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An Alternative to Technology Integration

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How to Win and Manage Client Relationships With Pipeline Management

Law firms are increasingly using CRM systems to help track their marketing and business development efforts. Despite CRM providers’ attempts to build pipeline tools, CRM utilization rates remain low among lawyers - the primary business developers...

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Top 4 Business Development Predictions for Law Firms in 2017

While business development is a primary revenue driver in most other industries, it has remained an afterthought in law firms – until recently. According to Thomson Reuters’ 2017 Peer Monitor survey, 90% of marketing and BD professionals indicate...

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Law Firms are Giving Up on CRM

In the fall of 2016, The Ackert Advisory conducted a market-wide study on CRM utilization within law firms. The data show some striking trends that indicate law firms are abandoning hope when it comes to lawyer utilization of CRM.

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