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Ackert Blog

Podcast: "The Evolution of CRM and Legal Marketing Technology" with Barry Solomon

 

Join David Ackert as he interviews Barry Solomon, co-founder of InterAction and former CMO of Sidley, in this episode of the Market Leaders Podcast.

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Building a Bridge Between Lawyers and CRM

 

Chances are, your firm either has CRM or is considering an implementation in the near future. However, there is a unique paradox at law firms: Oddly, the salespeople (lawyers) are reluctant to use a sales tool like CRM.

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Video: The State of Law Firm CRM Software

In the Spring of 2015, the Ackert Advisory conducted a a market-wide study on the state of CRM software in law firms.

We reviewed the findings of the market-wide study with David Ackert, MA in this free webinar. You’ll learn about:

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How to Win and Manage Client Relationships With Pipeline Management

Law firms are increasingly using CRM systems to help track their marketing and business development efforts. Despite CRM providers’ attempts to build pipeline tools, CRM utilization rates remain low among lawyers - the primary business developers...

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My Lawyers Won't Use CRM. Now What?

Great! You have a CRM system. But... your lawyers aren't using it.

You're not alone. The latest market-wide research shows that law firms struggle with low CRM utilization by lawyers.

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Law Firms are Giving Up on CRM

In the fall of 2016, The Ackert Advisory conducted a market-wide study on CRM utilization within law firms. The data show some striking trends that indicate law firms are abandoning hope when it comes to lawyer utilization of CRM.

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Why You Should Use a Simple Pipeline Management Tool for Lawyer Business Development

 

70% of law firms use a CRM system, according to a recent study. But despite widespread market penetration, CRM systems are primarily used by the marketing and business development departments, with utilization rates as low as 5% among lawyers.

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