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Ackert Blog

Thanksgiving in December?

 

As you enter the final month of the year, you may look ahead to the next thirty-one days with mixed feelings. The good news: there will be numerous opportunities to socialize, rekindle dormant contacts, and celebrate your holiday of choice. The bad news can be summed up in two words: holiday cards. 

Man writes a holiday greeting card

 

I'm not just talking about the deluge of impersonal mail you will receive; those "Season's Greetings" with preprinted signatures and silver glitter that gets all over your clothes. No, I'm referring to the hours you will have to spend contributing to your firm's holiday card initiative. For those of you who have been reading my blogs for a while, you're familiar with my "less is more" position on this topic.

Assuming you agree with the idea that a handful of personalized cards is better than a mass mailing of impersonal touchpoints, here's a tip to help you through the writing process: reference something you appreciate about the recipient of your holiday wishes this year. Here are a few examples:

  1. "As I reflect on 2017, I am especially grateful for the thoughtful referrals you have sent my way. I appreciate your trust in me."

  2. "It has been a great year for our firm, thanks to clients like you. You are truly a pleasure to work with."

  3. "Our dinner was one of the highlights of 2017 for me. I'm glad I had the opportunity to get to know you better this year and look forward to further conversations in the New Year."

So, in the coming weeks, when you finally carve out a few hours at your desk or on the plane, holiday card spread open, and pen poised, don't let writer's block slow you down. Just remember that the practice of giving thanks can easily extend into December, and share a sentiment of gratitude with the people you choose to acknowledge this holiday season.

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