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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "Introducing New Technology to a Law Firm" with Sheenika Gandhi, Payne & Fears LLP

Join David Ackert as he interviews Sheenika Gandhi, Director of Marketing and Business Development at Payne & Fears LLP in this episode of the Market Leaders Podcast. 

Tune in to hear David and Sheenika discuss:

  • How Sheenika created effective infrastructure and processes in the first 6 months of her role
  • How Sheenika utilizes Practice Pipeline at her firm to direct and manage her lawyers' BD efforts
  • Effective methods for onboarding your firm to a new technology platform, gaining buy-in among lawyers, and implementing a successful rollout at your firm
  • How to leverage technology to foster a business development mindset among your lawyers
  • How legal marketing departments can raise their visibility and highlight their value to the firm

Download white paper - The State of CRM at Law Firms


Don't miss our past episodes of the Market Leaders Podcast.

Episode 7: Generosity and Authenticity in Business Development featuring Jodi Kovitz, AceTech Ontario

Episode 6: Running the Law Firm Like a Business featuring Kerry Price of Bass, Berry & Sims

Episode 5: The Importance of Listening and Courage in Law Firm Business Development featuring Jeff Berardi, K&L Gates

Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins

Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn

Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave

Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & Worcester



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