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Practice Pipeline Blog

Market Leaders Podcast with Rachel Silverman, Goodwin Procter LLP

Episode 22: Effective Business Development Planning

Join David Ackert as he interviews Rachel Silverman, Director of Business Development at Goodwin Procter LLP in this episode of the Market Leaders Podcast.


Tune in to hear David and Rachel discuss:

  • How to structure your individual attorneys' business development plans so that they are relevant, actionable and aligned with firm goals
  • Rachel's methodology for crafting BD plans around an attorney's personal interests and passions
  • How often to review business development plans with your attorneys based on their seniority in the firm 
  • How Goodwin uses technology to support execution of strategic business development initiatives

Please click the video above to listen to the podcast.

Looking for more information on legal marketing and business development?

 Free Guide: Learn how to design and implement a targeted short-term business development program.

Don't miss our past episodes of the Market Leaders Podcast.


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