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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "Using Competitive Intelligence to Drive Change" featuring Marcie Borgal Shunk

Join David Ackert as he interviews Marcie Borgal Shunk, President and Founder of the Tilt Institute on this episode of the Market Leaders Podcast.

 

Tune in to hear them discuss:

  • How today's law firms can leverage competitive intelligence to make better-informed business decisions 
  • Marcie's approach to CI that includes both internal and external metrics and intelligence
  • An overview of cutting-edge tools that firms can use to obtain and oversee competitive intelligence
  • The role of law firm leaders in shepherding data-driven change

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