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Practice Pipeline Blog

Market Leaders Podcast with Lisa Simon

Episode 30: Using Gamification to Fuel BD Activity

Join David Ackert as he interviews Lisa Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie.

 


Tune in to hear them discuss:

  • Lisa's approaches to structuring a program that encourages the growth of her lawyers' business development mindsets
  • Her gamification initiative that drives healthy peer-to-peer competition between attorneys and new business
  • Her approach to using CS3 to create "sticky" client relationships at Lewis Roca

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