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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "The Evolution of the Empowered Legal Marketer" with Ezra Crawford

Join David Ackert as he interviews Ezra Crawford, Senior Director of Practice Group Business Development and Management at Crowell & Morning, in this episode of the Market Leaders Podcast.




Tune in to hear them discuss:

  • How the LMA Professional Advocacy Working Group focuses on raising the stature and profile of marketing and business development professionals within the industry, with lawyers, and with law firm leaders.
  • What marketers can do to showcase the value they bring to the table, as well as earn a strategic seat at that table.
  • How two activities, practicing what you preach and getting closer to the money, will help marketers demonstrate their expertise and earn more recognition in their role.



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