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Practice Pipeline Blog

Explore new insights on business development from forward-thinking legal marketers.

Podcast: "Reframing Innovation for Better Buy-In" with Erin Meszaros and Anusia Gillespie

Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds Sutherland in this episode of the Market Leaders Podcast.


Tune in to hear them discuss:

  • How Erin and Anusia created a completely new Director of Innovation role, cultivated buy-in and overcame internal challenges around the new function at the firm
  • Day-to-day operations that a Director of Innovation handles as well as skills needed for such a role 
  • How Anusia spearheaded a new definition of the innovation concept at Eversheds
  • Guidance for marketers looking to create a new framework for innovation at their own firm

Looking for fresh approaches to business development?

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