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Practice Pipeline Blog

Market Leaders Podcast with Barbara Malin of Jackson Walker

Episode 33: Helping Lawyers Understand the BD Process

Join David Ackert as he interviews Barbara Malin, Chief Business Development & Marketing Officer at Jackson Walker.

 


Tune in to hear them discuss:

  • Barbara's unique perspective as a trial lawyer-turned-CBDMO and how it influences her approach
  • Jackson Walker's unique position in the market and how they use it to differentiate 
  • How Jackson Walker generates referrals through involvement in a law firm network

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