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Ackert Blog

Podcast: "How Technology Drives Legal Services" featuring Paul Ward of Holland & Hart LLP

Join David Ackert as he interviews Paul Ward, Client Innovation Officer at Holland & Hart LLP in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Paul discuss:

  • Paul’s unique viewpoint of having worked in as an innovator both the tech industry and legal marketing
  • How “finding a targeted audience” is key to rolling out training initiatives like Practice Boomers
  • His department’s methodology of “incubating" new ideas to facilitate a successful rollout across Holland & Hart
  • How you can combine productization with marketing metrics to model ROI of marketing & BD efforts
  • How to effectively onboard the newest technologies that complement and augment your lawyers’ practices

 

 

Free Guide: Learn how to design and implement a targeted short-term business development program.

 

Don't miss our past episodes of the Market Leaders Podcast.