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Ackert Blog

Podcast: "Promoting the Marketing Department to the Lawyers" with Michael Blachly

Join David Ackert as he interviews Michael Blachly, Chief Marketing Officer of Gray Reed & McGraw, in this episode of the Market Leaders Podcast.

 

 
 

Tune in to hear them discuss:

  • How to internally market the marketing department by demonstrating the services you offer to the lawyers.
  • How marketers can use the concept of ROO - Return on Objective - to demonstrate their department's value.
  • Where Michael gets inspiration for new ideas and innovation in his role.


 

Don't miss our past episodes of the Market Leaders Podcast.