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Ackert Blog

Podcast: "Improving Lawyer Engagement in BD" with Jason Miller of Ryan, Swanson & Cleveland, PLLC

Join David Ackert as he interviews Jason Miller, Director of Marketing & Business Development at Ryan, Swanson & Cleveland in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Jason discuss:

  • Jason's innovative approach to business development training sessions that includes small-group breakouts to encourage lawyer participation, and gamification or quizzes to keep things fun and effective
  • Tips for setting up lawyers for success by keeping their business plans focused, attainable and reasonable
  • How involving consultant and firm leadership in learning sessions can greatly improve engagement 
  • His method of institutionalizing infomation gained from training sessions to then benefit the rest of the firm

Looking for more information on legal marketing and business development?

Don't miss our past episodes of the Market Leaders Podcast.