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Ackert Blog

Podcast: "Applying Process Improvement to Law Firm BD" featuring Brenda Plowman, Fasken Martineau DuMoulin

Join David Ackert as he interviews Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin in this episode of the Market Leaders Podcast.

 

Tune in to hear David and Brenda discuss:

  • How Brenda uses the input from her entire Marketing and Business Development Team to shape firm-wide initiatives
  • Her approach to the "That's not my job" mentality towards Business Development that many professionals encounter
  • How she uses Hackathons for internal process improvement
  • How her team fosters a growing entrepreneurial mindset at their firm 

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Don't miss our past episodes of the Market Leaders Podcast.

Episode 10: Setting Women Up for Success in Business Development featuring Erica Yates,  Burr & Forman

Episode 9: Introducing New Technology to a Law Firm featuring  Sheenika Gandhi, Panye & Fears LLP

Episode 8: Generosity and Authenticity in Business Development featuring Jodi Kovitz, AceTech Ontario

Episode 7: Establishing the Foundation - The First 6 Months in a CMO Role featuring Maggie Watkins, Sedgwick LLP

Episode 6: Running the Law Firm Like a Business featuring Kerry Price of Bass, Berry & Sims

Episode 5: The Importance of Listening and Courage in Law Firm Business Development featuring Jeff Berardi, K&L Gates

Episode 4: Driving Enthusiasm for Business Development Within the Firm featuring Jim McGrew of Ogletree Deakins

Episode 3: Business Development and Firm Structure featuring Cynthia Voth of Miller, Nash, Graham & Dunn

Episode 2: Collaborative Culture featuring Kathleen Flynn of Bryan Cave

Episode 1: The Automation Opportunity featuring Leah Schloss of Sullivan & Worcester