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Ackert Blog

How to Turn Friends into Clients

 

With the holidays approaching, we'll soon be reconnecting and breaking bread with family and friends. 

We all find ourselves in that tricky position from time to time: we learn that a longtime friend or relative is a prospective client (or could introduce us to one).

Usually, we don’t broach the subject of engagement for fear of damaging the relationship. "They know what I do for a living," we tell ourselves, "and they certainly know where to find me."

 

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But our assumptions prove to be painfully inaccurate when we learn that they've engaged a competitor for reasons that are difficult to fathom and awkward to explore.

In this video tutorial, you will learn how to introduce the idea of doing business together when the relationship is decidedly personal.

 

 

 

This video is from Practice Boomers, the Your Honor Award-winning e-learning tool. It includes 50+ business development tutorials for lawyers and 50+ train-the-trainer sessions for marketers.

We provide a complete curriculum of proven strategies, so you can focus on coaching and growing the firm. Click the links below to learn more.

For legal marketers: only $850 per year.

For up to 30 lawyers: only $8,000 for a six-month pilot.

 

Complete business development training for less than $50 per lawyer per month - the Practice Boomers content license. Learn more.

 

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Watch the video below to learn the 5 steps that turn a prospect into a client.