Ackert Inc. Blog

How to Influence Change During Uncertain Times

uncertainty-ahead.jpgWith the end of summer looming ahead, the recurring theme that seems to be defining the season is uncertainty. Many of my clients have expressed some version of this feeling, between the latest surge of hacks and cyberattacks, the disconcerting recurrence of fake news, the growing concern that AI will redefine our workforce, and the devastation wrought by Hurricanes Harvey and Irma. An unpredictable future can be discouraging, but there is comfort to be found in the things you can control (or at least influence) in the short term. 

So, I invite you to practice thoughtfulness and compassion in the coming days. These virtues dependably yield positive outcomes and can help to quell the disquiet around us (or inside us). Here are a few examples: 

  1. Check in on clients and colleagues who reside in the areas affected by the recent hurricanes. Make sure they are okay.
  2. Take an inventory of those who are recovering from an illness (however slight). Wish them a speedy recovery.
  3. Think of those who have changed jobs over the past six months. Ask them how they are settling in.

Don’t try to convert these communications into pitches. Keep them isolated from email threads that include proposals or fee quotes. Practice the art of relationship-building for its own sake. You will not be able to anticipate how such gestures will benefit you, but you can be certain that they will. And in uncertain times, such certainties are most welcome.

Watch the video below to learn the 5 steps that turn a prospect into a client.