Ackert Blog

Holiday Gifts: A Post-Game Assessment

The holidays are behind us, and the first week of the year has ramped up in full force. But before you say goodbye to the season, take advantage of this opportunity to learn from your many benefactors’ offerings.

gift package.jpg

For the past several weeks, you have been the recipient of numerous gifts—some thoughtful, others ill-advised—ranging from greeting cards to edible treats to wrapped boxes. How will you apply your observations in the coming months, when the time comes to celebrate a client’s birthday or to express your gratitude to the referral source who delivers a high-value introduction?

When I reflect on the gifts I received last month, a few stand apart. For some reason, I received more consumable goods than any other year I can recall. They were all tasty but gone quickly (with the exception of a bottle of bourbon that will take me the rest of the year to sip through). The gifts I remember and appreciate most vividly were chosen with my interests in mind, like the nerdy board game my staff picked out for me. This is not to say that one gift was better than another—I certainly appreciate all the goodwill I received this season—but rather a reminder that generic cards and gifts tend to be quickly forgotten.

Consider which of the gestures you received last month had a lasting impression into January. Reflecting on this now, while it’s all fresh in your mind, will put you in a better position to stand apart from the gifting crowd this year—and in eleven months when the holiday season starts all over again.

Looking for more ways to stand out with your business development?

Download our free white paper on business development challenges facing law firms

See more recent posts

Subscribe to our blog for weekly business development tips for legal marketers

* indicates required

Watch the video below to learn the 5 steps that turn a prospect into a client.