Ackert Blog

Podcast: Budget 2018 - 5 Things a Marketer Should Know with Susan Longo

Budget season can be a stressful time for marketers. With different firm initiatives jockeying for attention and budget dollars for the coming year, marketing leaders are given the daunting task of justifying their budgets while simultaneously looking for new ways to innovate.

 

Watch the Podcast: 5 Things a Marketer Should Know for Budget Season 

 

In this podcast, we examine 5 of the most important questions you should be asking – and should be able to answer. It's important to stay focused in the shuffle – your marketing initiatives are key to supporting your firm's revenue goals, and so you should be asking a series of relevant questions to guide your approach. 

Joining us is Susan Longo, who draws from years of experience in the CMO role. Her insights will equip you with specific approaches to tackle this sometimes challenging time period to ultimately win the budget you need.

In this podcast, we answer these 5 questions:

  1. “How do I structure my marketing budget to match my firm’s revenue goals?”

  2. “What is the best way to propose a new initiative to the executive committee that has not previously been funded?”

  3. “How do I ask for more money?”

  4. “How do I defend my marketing budget from cuts?”

  5. “What if I end up with less money in my 2018 budget?”

Watch the Podcast

 

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Looking for more resources related to marketing budgets? Check out these posts:

 

 

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